Your purpose is your brand, what you are driven to achieve, the magic that makes you tick. It is not what you do, it’s how you do your job and why—the strengths and passions you bring to the table no matter where you’re seated. Although you may express your purpose in different ways

in different contexts, it’s what everyone close to you recognizes as uniquely you and would miss most if you were gone.

Purpose is increasingly being touted as the key to navigating the complex, volatile, ambiguous

world we face today, where strategy is ever changing, and few decisions are obviously right or wrong.

Business experts make the case that purpose is a key to exceptional performance, while psychologists describe it as the pathway to greater well-being.

  • What did you especially love doing when you were a child before the world told you what you should or shouldn’t like or do? Describe a moment and how it made you feel.
  • Tell us about two of your most challenging life experiences. How have they shaped you?
  • What do you enjoy doing in your life now that helps you sing your song?

As you review your stories, you will see a unifying thread, pull it, and you will uncover your purpose.

(Inputs from HBR Special Issue, From Purpose to Impact by Nick Craig and Scott Snook)